An increasingly popular format for social media advertising is through Instagram; whether it’s video ads, Instagram Story ads, or photo ads.
More users are engaging with videos than standard images, so brands are getting creative on Instagram, especially with Instagram Story ads.
An added bonus? Instagram is still far less saturated than Facebook, which means it’s easier to get your ads seen by the right people.
That’s why it’s important for small businesses to have a comprehensive Instagram ad strategy that involves posting images, videos, and Instagram Stories.
According to Instagram, 60% of people say they discover new products on the platform, and 75% of Instagrammers take action after being inspired by a post.
Instagram Ads Goals
Instagram ads work with the following goals:
- Brand awareness
- App installs
(for post engagement only)
- Video views
- Conversions (for conversions on your website or app)
- Traffic (for clicks to your website or to the app store for your app)
- Lead Generation
Reaching a core audience with Instagram video ads is essential for being able to retarget those same people later on.
Utilizing video in this way gives us a much better understanding of your audience, and what to show them in the next ad campaign we create.
Our Instagram Ad Creation Process:
1. Set your marketing objective.
Our Phuket social media team will configure your Instagram ad campaign based on your brand and your goals for advertising; whether that’s brand awareness, conversions, video views, website traffic, or engagement. Once we have that, we’ll be able to craft a campaign that’s perfectly suited to your unique objectives.
2. Configure your target audience.
Once we’ve selected the campaign objective, we’ll target the appropriate audience to get your ads in front of the right people – whether it’s through Facebook audiences you’ve already built or an audience we create based on the demographics of your target (location, age, interests, etc.)
3. Plan the Instagram ad campaign and brainstorm video ideas.
Once we’ve figured out who we’re targeting, our ad gurus will get to work creating the magic. We’ll put together the goals and specifics of your Instagram ad campaign, and craft the post; whether it’s a short video, a photo, or an Instagram Story.
4. Execute the ad campaign and video.
Once everything is finalized and approved, our Phuket social media team will begin rolling out your Instagram ad campaign. The entire ad process takes a couple of weeks from beginning to end, but is a fully collaborative process every step of the way; nothing goes live without your explicit approval.
The best part is, you’ll be able to see real, tangible results from our ad campaigns – from the specific demographic we targeted to complete conversion tracking.
Instagram Story Ads
With the addition of Instagram Stories came Instagram Stories ads. Brands use these ads to build and target people on Instagram Stories and connect with audiences around the world.
These particular ads allow you to insert a short advertisement between users’ stories; the ads fit the format of a story, keeping the user’s experience consistent and the flow uninterrupted. The ad can be composed of either a single photo or video up to 15 seconds long and can be used to target various business objectives, from brand awareness to website sales.
Why Advertise With Instagram Stories?
- 400 million accounts are using Instagram stories
- 250 million people around the world watch and create stories every day
- One-third of the most viewed stories comes from businesses
- One in five stories gets a direct message from viewers